the brief

The rebranding of the Glenfarclas 12 Years Old Single Highland Malt Scotch Whisky for J&G Grant, an independent family-owned whisky distillers.

Aimed at the export market, the whisky represents “over 165 years of tradition and experience, handed down through six generations”. This impressive heritage became our focus for the rebranding of the product.

The packaging needed to have immediate shelf impact as a premium product, as well as standing out against competitors. The highly visible Saltire and period images were designed to attract an immediate, positive response from foreign customers, whilst also projecting a sense of pride and craftsmanship in the product.

Sales in the US have more than doubled.